YETI Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it has signed an agreement to acquire MYSTERY RANCH, a premier designer and manufacturer of durable load-bearing backpacks, bags, and pack accessories.
MYSTERY RANCH packs have earned a global reputation within the most demanding communities by building load-bearing equipment that delivers in the harshest environments. Their ethos, passion and people not only align with the YETI team, but also connect well with our commitment to innovation and our customers.
Their communities, ambassadors and obsession with quality make it a natural fit with YETI.
Matt Reintjes, President & CEO at YETI
Founded in 2006, the original YETI cooler was born out of frustration and passion. YETI has since grown into an industry innovator of premium outdoor gear designed for the hardcore outdoor adventurer, outside enthusiast and everyone in between. Like YETI, MYSTERY RANCH products have been built with durability and performance in mind for over two decades whether for use on the fire line, backcountry or in your everyday adventure.
YETI’s passion for innovation and the outdoors aligns closely with our founding vision. Renée Sippel-Baker, my co-founder, and I know they are a perfect partner to build upon our long history of making the best load-bearing equipment in the world for the most extreme users as well as the everyday mission.
Dana Gleason, Co-Founder of MYSTERY RANCH
MYSTERY RANCH and the team will continue to operate out of Bozeman and will work with YETI over the next several months to integrate teams and functions.
Soure: YETI news release
