In Nuremberg, the Helikon-Tex brand will be showcasing its new products and celebrating its 40th anniversary with the slogan 40 years of #JourneyToPerfection
The brand’s new logo will also be presented at stand 3-338, which is more than 100 m2 in
size. However, it will not be a revolution but an evolution. The brand’s trademark, the
chameleon with a spear, will still remain in the logo, but its graphic form has been refreshed, as have the letters in the HELIKON-TEX logo.
News, news
The top 5 products we want to show off this year:
- Plate Carrier Guardian (including accessory kit);
- Chest Rig CHI-COM proposal for a lightweight chestrig for shooters;
- Double-sided lightweight Wolfhound Hoodie jacket;
- Swagman Roll Reversible – the bestselling version of the multifunctional insulated poncho
in various camouflages; - MCDU combat trousers, which went on sale in January 2023
Special multifunctional bags with the new logo will be distributed at the stand, which have
been created from scraps of material left over from sewing the tarps. In this way, the
company aims to manage the leftover materials from the product creation process, in line
with the campaign slogan #NoTrashNoTrace.
Birthdays
The Helikon-Tex brand will begin celebrating its 40th birthday on 2.03.2023 from 2pm at the
IWA trade fair.
Guests at the stand will include Polenar Tactical, Trollsky (Helikon-Tex ambassador,
knifemaker), Entire M management and guests from many countries around the world.
Admission is free for all those staying at the IWA fair.
Roch kraft beer from the Lower Silesian brewery labelled with the new logo will be served.
Coffee, free drinks and a great atmosphere guaranteed!
Polenar Tactical with Helikon-Tex
On the second day of the IWA fair on 03.03.2023, the Polenar Tactical team, Europe’s most
famous shooting maniacs, will be at stand 3-338. At our stand, they will be creating coverage of the fair and introducing our new products throughout the day. There will be a chance to high-five and talk to Slovenian influencers.
Trollsky knife – charity event
All people, both those at the fair and those following the brand’s activities on social media,
will be able to join the auction and bid for a special knife made by Trollsky, a Helikon-Tex
ambassador. All proceeds from the auction will go to support Polish combat medics supported by Helikon-Tex, who are training Ukrainian troops and providing medical
assistance on the front line.
Source: Helikon-Tex news release
